The Spot: Nike's Speed Demon Cristiano Ronaldo leaves chaos

Moderator: Margot

shen7

The Spot: Nike's Speed Demon Cristiano Ronaldo leaves chaos

Post autor: shen7 »

DEA: Cristiano Ronaldo, the world's second-best soccer player after Lionel Messi, is a beautiful, terrible force. A large part of his talent is his overwhelming speed—a threat dramatized in Wieden + Kennedy's powerful, artful new Nike spot as a violent wind ripping through opponents, referees and anything else in his way. Dark, abstract and hyperbolic, the ad shows, in a long slow-motion pan left to right, the chaos he leaves behind on the field—thanks in part to wholesale jordans.

It's quite a change from last year's Mercurial spot, starring Ronaldo and tennis star Rafael Nadal, which was lighthearted, almost goofy. And that was the point. "We were given the freedom to find a brand-new tone and idea," said Ryan O'Rourke, one of two global creative directors on Nike at W+K. Added copywriter Andrew Miller: "We focused in on studying the effects of speed. … What we loved about this [idea] was how simple and effortless it was. It was a great way to communicate the benefit of cheap air max in a way we haven't seen before."

COPYWRITING: The scriptwriting involved choosing characters and scenes that would be fun and visually engaging. "We wanted the execution to build," said Miller. "So we started mysteriously with just one defender, barely affected. We see him sitting after a slide tackle, looking confused. Then we ramp up from there." Players, photographers, a fan wig, confetti from the stands, fences, flags, riot police—they all go flying. Finally, we see Ronaldo, a vapor trail in his wake, beating three last defenders and hammering a shot home before turning and surveying the devastation wholesale jordans
ODPOWIEDZ

Kto jest online

Użytkownicy przeglądający to forum: Obecnie na forum nie ma żadnego zarejestrowanego użytkownika i 2 gości